Atelier Pierrot's brand concept is to provide elegant and glamorous designs within the world of gothic lolita fashion. The brand uses elements that are essential to lolita fashion, such as frills, gathered lace, voluminous skirts, and princess sleeves. Corsets and clothes that incorporate lace-up corseted elements are a specialty, and the most iconic designs are corset skirts and princess sleeve blouses.

Atelier Pierrot designs are elegant yet unique, allowing the wearer to express their individuality, and are highly praised by fashion lovers and lolita fashion fans alike. The brand offers a feminine style and creates an opulent and elegant atmosphere. In addition, there is attention to detail in every aspect of the design, with high standards set for quality.

Atelier Pierrot's brand concept is captivating to those who are interested in lolita fashion and those who seek an elegant style. As a pioneer of early gothic fashion in Harajuku, the brand has successfully created its own style in the world of fashion.